Fashion is a family affair. This is proven by this “child of”, who presented her fall-winter 2023-2024 fashion show during New York Fashion Week.
Monday, February 13, 2023. The claw Foo and Foo presents its second collection at the New York fashion week. On the parade catwalk, the silhouettes of fall-winter 2023-2024. Black hoodies, chunky knit sweater dresses, denim miniskirts, studded white tank tops… The wardrobe ofa young person well in his timewhich cheerfully mixes influences: street, punk and sometimes preppy. Preppy, a word that is part of the heritage of the creator of Foo and Foo. Her name ? Elizabeth Hilfiger. Yes absolutely, Hilfiger like tommy, of which Elizabeth is the daughter. “The collection is very inspired by the nautical universe. I am a Hilfiger, after all, and I always saw my father, during my childhood, imagining preppy collections of this style”she explained to US Vogue after his show.
It’s in 2017 that Elizabeth Hilfiger launches Foo and Foo. The young girl, who took a fashion course at the Rhode Island School of Designis not yet 25 years old but has a very precise idea of what she wants to create: “an idea of gender fluid streetwear, both contemporary and cult“, as its website states. The company, based in Los Angeles, develops its clothes in the Californian city. It is surely this proximity to the hills of Hollywood and the beaches of Malibu which, in addition to its illustrious ancestry , have made Elizabeth Hilfiger one of the favorite designers of American cool kids.
Foo and Foo, the brand of Elizabeth Hilfiger already adopted by the stars
You only have to take a look at Foo and Foo’s Instagram account to see that the brand already has many fans. The model Bella Hadidwho has also paraded several times for Tommy Hilfiger, Georgia May Jaggerdaughter of Mike Jagger and face of the Foo and Foo spring-summer 2023 campaign or even Lila Grace Mossfashionable model and daughter of Kate Moss.
What do they like? The high-end positioning of the creations, easy to integrate into an everyday look. A tank top crossed out with the cross that serves as the Foo and Foo logo, a hoodie with rabbit ears, faded Bermuda shorts, an upcycled blazer… Pieces sold between 1.95 euros for a pin and 810 euros for sophisticated denim. If for the moment, the brand is not distributed in France, it is possible to order parts online to join the fairly closed clan of Foo and Foo madmen right now.