One of the most notable brands of the 2000s, revered by Britney Spears and Paris Hilton, is back in the spotlight. His 4.0 muse? Model Bella Hadid.
We thought it was totally out of fashion; it is not so. One of fashionistas’ favorite brands in the 2000s is about to return to the forefront. Formerly adored by Christina AguileraBritney Spears, or Paris Hilton, the Miss Sixty jeans brand is now making its big comeback. The it girl Bella Hadid largely contributed to the rebirth of the label, when the brand was forced to close half of its stores in 2010. In spring 2021, the American model with 60 million subscribers on Instagram became the muse of the collections in denim from Miss Sixty. Since then, she has been regularly seen in outfits designed by the Italian denim designer. On March 14, 2024, she made Internet users react during a super stylish outing in the streets of Los Angeles. Her outfit ? A white crop top that revealed her navel, a denim jacket with a zip and low-rise flared jeans. A 100% Miss Sixty look.
The key pieces of the 2000s
Bought by the Chinese group Trendy International in 2012, Miss Sixty has captured the Y2K (read, 2000s) aesthetic, which has reigned over trends for several seasons. Ultra Low Rise Denimslong skirts with rhinestones, denim bustiers, smoked sunglasses… Launched in 1991 by Wicky Hassan and Renato Rossi, the brand, which had taken over everyone’s wardrobes a little over two decades ago, is now sold on websites aimed at younger generations. About You and Zalando are offering the all-denim collections of Miss Sixty, which has just unveiled its latest creations, a capsule celebrating the work of New York graffiti artist Keith Haring. Aarty.