This brand will dethrone Zara (and has just opened a store in Paris)

This brand will dethrone Zara and has just opened a

The Swedish brand Arket has inaugurated its first store in France. A boutique located in Paris, in the Marais district.

This is the good news of autumn. The Arket labelthe minimalist little sister is ultra cool from H&Mcomes fromopen shop in Paris. The Swedish brand adored by fashionistas inaugurated its first French store on November 4, 2022. Located at 13, rue des Archives in the IVth arrondissement of the capital, the store brings together over 400 square meters the label’s women’s, men’s and children’s collections, as well as beauty and lifestyle products. In addition, a vegetarian cafe led by chef Martin Berg allows customers to take a gourmet break between two fittings.

Arket, an international label with a Scandinavian aesthetic

With this new store, Arket inaugurates its 26th worldwide address. The first opened at London in 2017 at the very moment of the launch of the brand. Since then, Arket has established itself online and/or physically in some thirty countries. The reasons for the label’s success? collections made up of well cut basicsat theassumed Scandinavian aesthetic. All at affordable prices: 150 euros for a responsible wool blazer, 59 euros for a tencel zipped polo shirt, 29 euros for a long-sleeved T-shirt in Pima cotton. I swear, this French Arket store will become your favorite shopping destination.