Founded in the early 1980s, this French brand was voted “favorite of the French” thanks to the quality of its hair products at low prices. Focus.
Taking care of your hair is an essential step in the French beauty routine. Indeed, the hair market is the 2nd most important in the hygiene-beauty department in terms of turnover. However, it is sometimes difficult to navigate among the thousands of brands on sale. This is why one of them has just received the French Favorite Brand award in the “hair products” category after a study carried out by OpinionWay.
Le Petit Marseillais, favorite brand of the French
To take care of their mane, the French trust a brand available in supermarkets… And for good reason, present in the bathroom since 1982, Le Petit Marseillais climbs to the top of the podium for ‘hair products’. And we understand why it was elected “the French’s favorite brand” since it offers two ranges of hair products : an Essential range, and an Expert range with complete routines (shampoos, conditioners and masks) based on coconut, argan oil or even jojoba oil for less than 4 euros per product. But it is also the quality of its composition which has won over French buyers. In fact, Le Petit Marseillais shampoos contain a minimum of 95% ingredients of natural origin, and masks 96%. Added to this a sensory texture with the sweet scent of Provence, the two ranges sold in supermarkets have all the assets to seduce consumers.
The podium of the French’s favorite hair brands
Other brands are doing well in the hair product aisles. In second position, behind Le Petit Marseillais, we find Garnier Ultra-Gentlefollowed by the brand Dove, initially known for its soaps and shower gels. Then it is Yves Rocher which is placed penultimate in the ranking. And the one that closes the podium is none other than a range belonging to the French group L’Oréal: Elsève.