After the red boots of video games, the creative label MSCHF imagined a microscopic handbag. A unique piece that will be auctioned during Paris Fashion Week Men, scheduled from June 20 to 25, 2023.
After the handbag chiquito of jacquemusthe mini Cleo of Prada and the bag Jodie of Bottega Veneta, here is the new trendy mini (micro) handbag. The American collective MSCHFwhich was a hit last February with its Importable Big Red Bootsre-creates the event.
It was on Instagram that MSCHF announced that they had created this tiny handbag. Her size ? “Smaller than a grain of sea salt and thin enough to pass through a needle’s eye“, specifies the creative label on its account followed by 669,000 people. Reinterpretation of the model OnTheGo of Louis Vuitton in a neon green version, this it bag in the making would have been created without prior authorization from the Parisian house. “We’re better at asking for forgiveness than permission“, explained Kevin Wiesner, creative director of MSCHF to the New York Times in an article dedicated to this handbag. A tactic which was not at all successful for Mason Rothschild, the inventor of MetaBirkinshandbag NFTs featuring the design of the famous Birkin of Hermes. At the beginning of the year, the Californian was ordered to pay 133,000 dollars in damages to the French house for having used, without authorization for commercial purposes (and not artistic, as he claimed) the bestseller of the brand.
A unique auction
The legal department of Louis Vuitton will surely not send registered mail to MSCHF. Pharrell Williams, new artistic director for the men’s line of the French brand, probably loved this mini it bag, since it will be offered on Joopiterthe digital auction house he launched in 2022. To acquire it, you will have to log in between June 19 and 27 and participate in the sale Just Phriends organized jointly by the rapper and Sarah Andelman, co-founder of the now closed concept store Colette.
How much will it take this it bag of 657 by 222 by 700 micrometers made from resin using the two-photon polymerization technique, which is akin to the process of3d printing ? Answer in a few days. In the meantime, Pharrell Williams, who has just unveiled the Louis Vuitton men’s spring-summer 2024 campaign with Rihanna, must be seriously working on his show for the French house, scheduled for Tuesday June 20 at 9:30 p.m. in Paris. work work work work work.