Published on
updated on
Reading 2 min.
Marie Lanen
Head of parenting sections (baby, pregnancy, family), psychology and beauty
Menstruation, still surrounded by taboos, represents a challenge for women at every stage of their lives, from puberty to perimenopause. A recent international study reveals worrying gaps in menstrual education, leaving many women ill-prepared to face the realities of their cycle. Faced with these findings, a new committed campaign seeks to break the silence and offer concrete solutions to better understand and manage these often neglected intimate experiences.
For more than four decades, Nana has transformed the perception of menstruation by leading bold initiatives and advocating for a better understanding of the challenges associated with the menstrual cycle. Its new campaign, inspired by an international study, illustrates the lack of education and preparation that women face when it comes to their intimate health throughout their lives.
From first periods to perimenopause: alarming educational gaps
The international study*, conducted between March 21 and April 5, 2024 with 10,000 participants in 10 countries, highlights a disturbing reality. The results show that 80% of women feel unprepared for their first period, and that this trend continues throughout menstrual life.
Data reveals that 12% of women have their first period between the ages of 8 and 10, often without adequate support. The lack of information persists with complex subjects such as Premenstrual Syndrome, endometriosis or even adenomyosis: a little-known disease although 1 in 5 women are affected. Perimenopause is no exception to this educational deficiency: 90% of women say they know very little about this key stage, despite its physical and emotional impact.
A campaign to break the silence
Nana does not just denounce these shortcomings, she proposes concrete solutions through an educational and artistic campaign. In its new video, the brand evokes crucial moments such as period pain or hormonal transformations, associating them with visuals inspired by art history. This approach highlights the richness and complexity of menstrual experiences while advocating for better education on these topics.
The numbers speak for themselves:
- 65% of women find it embarrassing to talk about menstruation, a taboo which slows down exchanges and access to information.
- 75% believe that menstrual pain is inevitable and must be endured, a stereotype that minimizes the real suffering of many women.
- 55% associate menopause with a loss of femininity, and 65% perceive it as a sign of aging.
These results reflect an urgent need to change mentalities and strengthen menstrual education at all ages.
Towards regained autonomy and confidence
Perimenopause, in particular, remains a source of anxiety for many women. More than half say they are unprepared for this transition, and only 24% feel comfortable talking to someone about their symptoms. Nana is committed to deconstructing stereotypes related to aging and providing women with the knowledge needed to navigate these stages with confidence.
By creating a space for open dialogue and offering accessible resources, Nana wants to help every woman experience her menstrual cycle without shame or taboos. This approach is part of a broader vision: that of a world where women can approach their intimate health with complete peace of mind.
Because no, they’re never “just rules.” Nana reminds us that understanding and supporting women at every stage of their lives is essential to building a more inclusive and informed society.
*In partnership with Ketchum Analytics and AMV BBDO.
Slide: 10 natural remedies for painful periods