On the occasion of the release of season 3 of “Emily in Paris” on Netflix, the French leather goods brand Tammy & Benjamin imagined the “McBaguette”, a bag of the same name as a signature sandwich of the McDonald’s fast food restaurant. .
The highly anticipated season 3 ofEmily in Paris was the occasion for a truly surprising collaboration. In the first episode of Darren Star’s series, available since December 21, 2022 on Netflix, Emily receives a call from her ex, who introduces her to a client looking for a marketing agency in France to launch her latest recipe. The customer ? McDonald’s. The sandwich ? the very frenchy McBaguette. Gabriel, Emily’s cook friend, played by the French actor Lucas Bravothen decides to take him to a restaurant in the fast-food chain.
This episode gave rise to a partnership between McDonald’s and the leather goods brand Tammy & Benjamin, who imagined a luxury case in the name of McBaguette. This lilac-coloured leather handbag is lined with a fabric printed with flowers and has exactly the size needed to contain the famous sandwich. The piece, created exclusively for the needs of the series, is unfortunately not available for sale. But, good news, it looks a lot like the Théa model, the baguette bag – it’s the name generally given to elongated rectangular handbags since Fendi made its own, in 1997, one of the very first it bags – brand sold 320 euros. An accessory to take with you to eat at McDonald’s on menu special Emily in Paris available at 11.95 euros, consisting of a McBaguette (obviously), an accompaniment (at random, French fries), a drink and a duo of brownie and cranberry flavored macaroons (not so frenchy).
Tammy & Benjamin, elegant vintage-inspired it bags
Tammy & Benjaminit’s the perfect mix oftimelessness and originality. Launched in 2009 by Tammy LoHong Kong designer, and her partner Benjamin Pincemaillethe Parisian brand Tammy & Benjamin plays with lines, textures and colors. The creations, with retro inspirations, display minimalist lines and last over time. Handbags and accessories are designed in Paris before being made in Spain or Italy. What makes these it bags irresistible? Their pop colorswhich add vitamins to your look in the blink of an eye.