On March 2, 2023, Swedish brand Monki will launch a capsule collection of underwear, in collaboration with the Body Dysmorphic Disorder Foundation, to raise awareness about body dysmorphic disorders.
On March 2, 2023, the Swedish ready-to-wear brand Monki will present his news collaboration with the Body Dysmorphic Disorder Foundation. Founded in 2006, this organization aims to educate the general public on the dysmorphia bodily, an underdiagnosed psychological disorder that occurs when a person is disturbed by one or more parts of their body. The result of this partnership? A capsule collection of pastel underwear.
Produced in a limited edition, this line includes two sets of underwear in mesh. The first is made up of a bra and high-waisted panties with lavender-colored patterns. The second set, available in light purple, includes a transparent bra and a thong printed with positive messages, which can be read upright in the mirror. In addition to this capsule, Monki and the foundation wish to raise awareness and enlighten the public on body dysmorphia. To do this, the brand will broadcast on its social networks three portraits of volunteers from the foundation who have also suffered from these disorders. “The aim of this campaign is to raise awareness about this disease and how it affects a person’s psyche, well-being and self-confidence”, detailed Simone Van StarkenburgBrand Director.
Monki, a brand committed to human values
Founded in 2006 in Sweden, the group’s fashion brand H&M was able to quickly seduce internationally. The recipe for its success: pop collections that give pride of place to bright colors and fun prints. In addition, Monki is committed to inclusion and is not afraid to tackle sometimes taboo subjects. In addition to body dysmorphia, the brand has, for example, addressed the subject of breast cancer or menstruation during actions and campaigns. “As a brand that creates fashion for girls and young women, we have a responsibility to our community to be as inclusive and transparent as possible when it comes to the representation of body and beauty,” says Simone Van Starkenburg. And we like it.