Discover the brand that the French prefer for their beauty shopping in 2024!
Now that the Miss France election is over, it’s time for Miss Beauty Brand! Bonial (promotions, discounts and good deals media group), and Ipsos (third leading market research group), recently unveiled the first study devoted to the commercial attractiveness of retail brands in France. Obviously, the category that interests us in this article is that of hygiene and beauty.
To do this, from September 23 to October 8, 2024, more than 10,000 people aged 18 or over responded to interviews. A total of 19 brands were evaluated, according to 11 criteria. Results ? A certain beauty brand comes in first position on the following points: the quality/price ratio, the frequency of promotions, the relevance of the offer, the generosity of the promotions, and finally the usefulness of the promotions. As you will have understood, this is the most attractive brand in the eyes of a large majority of those questioned. Its attractiveness index is 24. A very good score since the average is 16.2. Drum roll… The one that fills the hearts of the French this year is the Yves Rocher brand!
It must be said that with its shampoos, body lotions and lip balms with delicious smells, we can only understand. That’s not all, it also offers makeup, several products of which are all the rage on social networks. The best part? They are often made from natural ingredients.
Of course, it’s not just Yves Rocher. Other French brands found their place in the top 3 such as Aroma Zone with an index of 21.1, and Adopt Parfums with a score of 19.9. There is plenty to choose from!