Refined design and clean lines outline the contours of the most fashionable bag of the moment. And if it is already gaining value on the second-hand market, it is for a very specific reason. We tell you everything.
While many models are launched each year, few bags are able to last over time. Indeed, only a few chosen ones will manage to rise to the rank of stainless steel, making the success of its original house year after year. We can mention among them the Timeless from Chanel, the Kelly of Hermes, the Lady from Dior, the Jackie from Gucci or even the Baguette by Fendi. However, this chic and tidy bag seems to be establishing itself as the new It-bag.
It is called, not without pretension, the “new Birkin”. Knighted by prominent personalities, from actress Jennifer Lawrence to Katie Holmes, Margot Robbie and Kendall Jenner, this elegant bag has established itself, in a short time, as the new fashion asset to be appropriated urgently. The secrets of its success? Its neutral and tidy aesthetic, recognizable by its half-moon bowling format, which adapts to any silhouette while remaining practical. It comes in four different sizes including two small ones (10 and 13) which are closer to the evening bag and the classic handbag. The two larger sizes (15 and 17), meanwhile, are more like a tote style, ideal for putting everything you need in before leaving home.
The name of this star bag? The Margaux signed by the label The Row. Combining impeccable cuts and precision of execution, this brand founded by the Olsen sisters continues to conquer the hearts of fashion lovers, and for good reason. Far from giving in to the wave of micro-trends, Mary-Kate and Ashley Olsen imagine minimalist pieces and accessories, resistant to the passage of time.
Their motto? Quality over quantity. Fun fact: The Row collections have such an impact that they are said to be partly responsible for the launch of the “quiet luxury” movement that has taken over fashion throughout 2024. The Instagram account dedicated to data analysis for fashion @databutmakeitfashion, also noted that the Margaux was now a model of bag in which one could invest since its popularity has continued to grow in recent months.
And while the Margaux bag now claims to be a “classic,” this designation was not acquired overnight. On the contrary, it is the result of a cleverly thought-out strategy by the founders of The Row, who are keen to revive the codes of old luxury. Among these: an extremely discreet marketing strategy, photos forbidden during the shows and the absence of a muse. The goal: to pique the curiosity of customers through mystery. True to the discretion specific to discreet luxury, the model does not have any ostentatious details linked to its brand and is made in Italy, from high-quality leather, giving the impression of a heritage in the making.
However, its success lies mainly in its exclusivity. Unlike many popular models, the Margaux bag is not plastered on walls or promoted by influencers, it is an accessory that aims to be rare. Its conventional charm makes it versatile and timeless, making it a piece that will be hard to get tired of.
In addition, it can be worn both in the office with its structured shape that can accommodate a computer, and in the city, thanks to its shoulder strap, perfect for a casual stroll. In short, the Margaux bag is establishing itself as the new classic to invest in in 2024. For now, you can find it on the brand’s e-shop from 3,790 euros. And you, what do you think?