After Iris Law, it’s Leni Klum’s turn to become Superga’s brand ambassador. The two up-and-coming itgirls are only at the beginning of their fashion ascent. It promises !
Superga improvise as a talent scout and bet on the two it girls of the moment! The sharp-eyed Italian brand has chosen as ambassadors the children of stars and rising stars of fashion Leni Klum and Iris Law.
The first, although in its infancy in the world of fashion, already has a busy curriculum vitae. The daughter of German-American model and host Heidi Klum and Italian businessman Flavio Briatore is already competing with the big names in modeling. In 2022 alone, she was cover girl for magazines Glamour and Harper’s Bazaarface of the campaign The Perfect Match of Fila or even an exceptional model during the haute couture show Dolce & Gabbana to Venise. In short, from the top of her 18 years, Leni Klum provides! In addition to her foolproof style, the young top is very committed to the environment. Enough to make her new role as Superga muse obvious. “My generation needs to think about sustainability and our responsibility to the planet to build a better future for us. Superga is a brand that takes these issues into account in its design and practices, which is another reason I’m thrilled to become one of its ambassadors”, explains the young woman in a press release.
The key words of this campaign? Minimalism, timelessness and durability. Through this shoot, the sneaker brand used the youthful appearance of the German-American top to highlight the timelessness of its pieces. Leni Klum therefore posed in the basics of the feminine dressing room for a look effortless in the top : White t-shirt, long-sleeved shirt, shorts, sky blue jeans and the iconic pairs of sneakers 2790 made of rubber natural or 1918 slides in faux fur.
The meteoric rise of Iris Law
Daughter of the famous British actor Jude Law and his ex-wife Sadie Frost, it is however in the footsteps of her godmother Kate Moss that Iris Law has decided to follow. In just a few years, she has been noticed by the biggest luxury brands and has had a string of successful campaigns. No surprise, then, that the model’s casual and offbeat style catches the eye of Superga, which has made her one of its ambassadors!
The fashionista passed in front of the photographer’s lens Lea Colombo for a series of photos and videos taken on the premises of the National Tennis Association in the United Kingdom. And if the world of tennis referred to the DNA of the label from Turin, the British model has also brought her personal touch, concocting vintage-inspired silhouettes with the help of the stylist Virginia Benarroch. Sleeveless knits, pleated miniskirts, trench coats and small tops enhanced the four models in the collection: the 2750 Classic whitethe 3041 Revolley colorblock platformthe 2641 Alpine High as well as 799 Rubber Boots Lettering.
The model’s key asset? Its versatility. Relaxed at Supergaglamor in the new campaign Moschino Couture or streetwear at Marc JacobsIris Law has more than one trick up her sleeve.
Endowed with a real talent, the young top made her debut on the catwalks in March 2020 during the parade Miu Miu fall-winter 2020-2021 during Paris Fashion Week when she was just 19 years old. Since then, nothing seems to be able to stop him! In February 2022, in Milan, the daughter of Jude Law walked the catwalk twice during the shows of Roberto Cavalli and of Missoni. New it girl in sight?