these three new Parisian addresses to discover – L’Express

The Saxon manufacturer is expanding its presence on the French market with a new exclusive boutique on rue de la Paix. The architecture was designed with clarity and transparency, on the ground floor and in the basement. The circulation invites the visitor on a journey through the history of the brand while a wall installation decorated with hand-finished components illustrates the artisanal virtuosity of Glashütte watchmakers.

In this historic 19th century building, Some original architectural details have been preserved, so that elements of French Baroque style sit alongside the clean lines of Italian design. No watch is displayed in the window, the customer is first invited to discover the world of the brand before being directed to one of the five sales areas, one of which is dedicated to women.

After rue de la Paix and rue de la Monnaie, Vacheron Constantin has just opened its third Parisian boutique on rue du Faubourg Saint-Honoré. The brand’s adventure in France began in 1810, with the uncle and partner of Jacques-Barthélémy Vacheron. In this new setting on two levels, the ground floor gives pride of place to the manufactory’s collections, while the upper floor is arranged in a more intimate manner, for private meetings. Ephemeral exhibitions are also presented in collaboration with artists and friends of the brand.

An article from the special “Watchmaking” section of L’Express, published in the weekly on December 7, 2023