Nearly one in ten companies do not plan to integrate artificial generative intelligence (AGI) into their business at all. This is one of the lessons of a study recently carried out by Opinion Way by the Dékuple group on the appropriation of generative artificial intelligence within companies with more than 250 employees in France.
If among the 300 decision-makers questioned, 93% consider that AGI is a real revolution for companies, some companies are however not yet active on the subject, notes this study.
This reveals several signals of a potential dropout of certain companies in the face of the very rapid progress of this technology. First of all, 33% of companies do not plan to integrate AGI before 2025. Then, 30% of companies aim for a deadline of only 2026, while 8% simply do not plan to integrate it. Only 6% of companies have already fully integrated AGI into their organization. Moreover, 39% of them have not started any reflection or are only at the stage of reflection on the subject of AGI. Companies that have not yet started the process “must think about it as quickly as possible otherwise they will experience a new form of Uberization,” warns Bertrand Laurioz, CEO of Dékuple, a company specializing in supporting brands in their technological transition.
Large companies lagging behind
A real delay is being created among certain large companies, those with more than 5,000 employees. In fact, 9% of the decision-makers questioned think that AGI is not at all a real revolution for companies compared to 2% for all the decision-makers questioned. Only 63% of decision-makers in these companies with more than 5,000 employees think that AGI will require a reorganization of their company, compared to 83% for all decision-makers surveyed.
“It is clear that for large companies, the integration of IAG is more complicated in its deployment for reasons of heavier processes, standards to be respected and cost,” explains Bertrand Laurioz, quoted in a press release.
Decision-makers who have integrated or are planning to integrate artificial intelligence into their company are marking time: no employee training is planned for 13% of them, and a similar figure (11%) for managers. These indicators “may give rise to fears of a form of wait-and-see attitude while AGI is already impacting companies in their organization and their business”, notes the Dékuple group.
A substantial IAG budget
However, some companies are not remaining idle. 87% of them have planned an IAG budget in their 2024 investment plan and, among these companies having planned a budget, 65% anticipate that they will have to invest more to achieve their objective. Nearly half of companies (48%) also plan to devote 5 million euros or more to integrating AGI into their organization. From this perspective, investments should enable a productivity gain of at least 20% for six out of ten companies.
“Innovation capacity, generation of new ideas” and “optimizations and productivity gains” are on the first and second step of the podium of the five main benefits expected from AGI, with respective percentages of 51% and 47%. .
Furthermore, the decision-makers surveyed consider that the company’s support functions, such as finance, human resources management or even legal, would respectively benefit from generative artificial intelligence to the extent of only 28%, 25% and 13 %, compared to 41% for marketing or 38% for IT management.
The survey by OpinionWay and the Dékuple group was carried out from April 12 to 26, 2024 among 300 decision-makers and members of the executive committee in companies with more than 250 employees in France on a representative sample, questioned by a self-administered questionnaire online.