With a market at half mast, after an exceptional year 2023the automotive sector sets up at Porte de Versailles in Paris (from October 15 to 20). In this gloomy context, manufacturers must meet numerous challenges: launch new models, face the establishment of foreign competitors in France, respond to the undeniable success of electric vehicles, especially within automobile fleets, invent alternative transport with the undeniable proliferation of cars without a license for the private market or even adapting to the explosion of brands in favor of cycle work. Automotive professionals must adapt to new modes of mobility.
Earn points on foot or by bike, transform them into cash and discount vouchers with partners committed to eco-development? This is enough to tempt many employees and motivate them to trot even on very cold days.
With just one click, they simply record their journey on Moovance, a free application. “Promoting our individual efforts for the climate to the community, receiving a reward, discovering associations which work to preserve nature… so many incentives which contribute to positive changes in behavior”, underlines Anas Mbasso, its designer. Initially intended for the general public, Moovance is of interest to companies deploying new mobility solutions.
Bike rentals with purchase option
In Bordeaux, Nemea, a group specializing in holiday residences, has a fleet of electrically assisted bicycles for rental with an option to purchase. “The initiative is part of an extension of an approach to promoting sport and health at work. We already had a room, a coach and showers,” explains Tatiana Hamon, its HR director. Around twenty people, out of the 80 present at the head office, benefit from this advantage. “Without any obligation. Some use it every day, others twice a week,” explains Tatiana Hamon.
Paris-Habitat preferred the mobility package formula to encourage the use of two-wheelers among its 1,800 employees. “Our first travel plan dates back to 2018. After Covid, we implemented the actions of the “pro-cycling” framework of the Federation of Bicycle Users which co-finances the equipment. We obtained the gold label” , rejoices Caroline Delaveau-Pieracci, responsible for the sustainable development performance of the social landlord.
With success. The membership rate is 25%. Intermodality works mainly via train for the greater suburbs. “The loan of 40 copies for one month made it possible to demonstrate to our employees the feasibility of the project, continues Caroline Delaveau-Pieracci. The start-up BeeToGreen, specializing in micromobility, supports us in choosing the right models and raising awareness of road safety.” Because an accident on the way to work is considered a work accident. “The employee signs a contract with us thanks to his company’s “sustainable mobility package”, then we send him to a partner store,” explains François Barteau, account manager at BeeToGreen.
Carpooling solutions
SEI would have liked to promote the little queen. This software publisher occupies offices in Izarbel, the technology park of the Basque Country. “This site brings together a hundred companies, a thousand employees and as many students from the Estia engineering school… enormous potential,” enthuses Margot Saubiette, HR project manager. But our location off the highway requires us to take access prohibited to two-wheelers and there are no cycle paths.” So SEI decided to fall back on carpooling, shared with neighboring establishments. “The passenger pays nothing and the driver receives a bonus of 100 euros every ten trips, granted by the Region. The more passengers he takes on board, the better he is compensated,” specifies Margot Saubiette. The introduction of flexible working hours has certainly contributed to the success of the system.
“Whatever the size of the company, new mobility is essential. The challenge is to choose the best solutions, both for the employer and for the user,” notes Guillaume Maureau, deputy CEO for commerce at ‘Ayvens, player in sustainable mobility. A movement that promises to be irreversible.