The Palermo sneaker, an iconic model from the 80s, is one of fashionistas’ favorite sneakers. Anatomy of success.
Spotted on Emily Ratajkowski : the pair of sneakers that will make the most resounding comeback of the season. Her name ? There Puma Palermo. A model that the American model chose to wear with a black leather bomber jacket, a bralette, a gray skirt and a Miu Miu handbag in the streets of New York, Friday October 27, 2023.
If this model displays, like the Samba and the Adidas Gazelle, a contrasting sole and rounded lines, it has never been part of the athletes’ locker room, unlike its competitors. In fact, the Palermo was born in 1981, as part of a series of sneakers created in homage to famous European cities. The one bearing the name of the Sicilian capital quickly won over British football fans, who chose it in the same color as the jersey of their favorite team. Having become a key piece of the ultras uniform, this sneaker was one of the emblems of the “Terrace” culture. Behind this name are in fact gathered all the codes of those who watch the matches standing in the area of the same name.
Puma on the bend
Today, it is outside the stands that the Palermo. Sold, depending on the variations, between 90 and 100 euros, it exists in pink, green, beige or even in blue and white, like the original model. In addition to this sneaker, Puma has decided to reissue two other iconic designs from the Terrace culture: the Delphin and the Super Team. A trip into the archives of the sports equipment manufacturer, which is celebrating its 75 years old with panache. You just have to see: in recent months, Puma has collaborated with luxury brands Jil Sander and Ottolinger, signed a new collaboration with Rihanna and has just announced that his companion, the rapper A$AP Rockywould now occupy the position of artistic director of the motorsport line. Finally, on its Instagram account @pumasportstyle, the brand has made clear the start of the school year. Since September 5, its 2.5 million subscribers have discovered slick campaign visuals, which perfectly mix street and preppy influences. Just what we want for winter.