The nine-day sports festival gathered a large number of viewers on channels throughout the games. The average reach was 1.1 million.
The World Athletics Championships, which ended on Sunday, August 27, reached 3.1 million television viewers in Finland. All ‘s World Cup broadcasts had an average of 650,000 viewers and an average reach of 1.1 million.
No fewer than 11 broadcasts reached more than a million. The evening competitions, seen in the prime time, reached an audience of one million on each day of the competition, and the average viewership of the four broadcasts rose above one million.
Pole vaulter collected the highest average viewership (1.2 million) and reach (2.1 million) on TV2 Wilma Murron evening session on August 23, culminating in a bronze medal. The same competition broadcast also became the most watched on Areena.
– The popularity of our athletics broadcasts is exceptionally high on a global scale. Finns love athletics and know the sport well. When many Finns were seen among the world’s top players after quiet years, interest was clearly growing, says the head of Urheilu Joose Palonen.
The World Cup was shown and heard on TV2, Areena and Puhe. Urheilu’s website and application also offered live tracking, race news, topics of conversation and the most interesting clips. The chat was open every race day in the application and in Areena.
During the Games, there were a total of almost 4.2 million visits to Urheilu’s website. In addition to Finns, the most popular articles and clips dealt with the superstars of the Games, such as Karsten Warholm. The games follow-up article had a total of 542,000 page downloads.
Kisanaţi, which tests Finns’ sports knowledge, was played 140,000 times and 20,000 messages were sent to the chat.
The World Championships in Athletics took place from August 19 to 27 in Budapest, Hungary, and Finland had a large team of 40 athletes in the games.
Finns will be able to watch prestigious athletics competitions on ‘s channels in the coming years as well. Next summer, will show the European Athletics Championships from Rome and the Olympic Games from Paris. has the broadcast rights for the European Athletics Championships until 2026 and the World Championships until 2029. Athletics is also seen as part of the Olympics, for which has the rights until 2032.
Sources: TV meter survey, Finnpanel Oy. The numbers represent Finland’s population over 4 years old (TV viewership figures). Adobe Analytics and ‘s data cloud (other chapters).