Moomin Arabia, known for its unique range of porcelain collections and Moomin accessories, opens the doors to its first own global brand store on February 22. It reports Today’s Trade. The store, with the name “Moments of Magic“will be located in the Mall of Scandinavia in Stockholm.
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Should hold crockery, clothes and books
The collaboration between Arabia and Felt Jansson, the creator of the Moomin trolls, was already started in the 1950s. In the new store, customers will be able to find everything from crockery and glassware to clothes, souvenirs and books – all with a Moomin theme.
Catherine ElvinssonRetail Development Manager at Fiskars Group, of which Moomin Arabia is a part, tells the magazine:
– We are incredibly happy to open our first brand store ever in Sweden. It has been a fantastic effort from the whole team in developing the store concept together with Moomin Characters. Mall of Scandinavia, which is the largest shopping center in Sweden, gives us the perfect environment to present our wide range to all the different types of consumers who visit the shopping centre. And what makes it even more exciting is that more stores will soon join our family of brands.
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More stores on the way
The store opening in Stockholm is the first of several. During the spring, Moomin Arabia also opens stores in Oslo and Gothenburg. In addition, several store openings are planned in Tokyo, Japan, during the spring.
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