Facts: This is the GDPR
The General Data Protection Regulation (GDPR) was introduced on 25 May 2018 and replaced the previous Personal Data Act (PUL).
The GDPR was introduced at the same time in all EU countries to create a uniform and equivalent level for the protection of personal data within the EU.
The purpose of the regulation is to protect the fundamental rights and freedoms of the individual citizen, in particular their right to the protection of personal data.
The law covers all types of activities and bodies that collect and store personal data.
Source: datainspektionen.se
For the past four years, the General Data Protection Regulation, or GDPR as the abbreviation becomes in English, has dictated the conditions for the storage of personal data. GDPR is an EU product, but with the boundless reality of the Internet, it quickly became the industry standard. Now, a US bill, the American Data Privacy and Protection Act (ADPPA), seems to be the US equivalent. If it all gets through Congress, that is. Similar proposals have existed in the past, but in this context ADPPA has good support from both Democrats and Republicans.
– This is the closest we have come to establishing a national standard – a standard that has been in urgent demand for a long time, says Republican House of Representatives member Cathy McMorris Rodgers, according to tech site The Verge.
ADPPA is based on the United States having a uniform regulatory framework to lean on instead of having the area fragmented at the state level as it is now. The proposal also contains a similar protection against the storage of personal data contained in the GDPR.
Permeates an industry
Data collection is the fuel that drives virtually all forms of online advertising and marketing. In this context, GDPR has meant that companies, large and small, have been given something clear to relate to. But a large number of companies have also broken the law, including Google, Amazon and Whatsapp.
GDPR has also meant that the question of whether you accept cookies pursues those who move online.
– We have GDPR, that’s good. But it has also created a “cookie hell” where people just accept all the cookies they are asked about online. People do not think about what data they share, says Jan Jonsson, CEO of the VPN company Mullvad, to TT.
“Fundamental change”
The US bill currently contains, like the GDPR, a number of exceptions to the main rules. Among other things, in terms of such things as biometric data, such as face recognition, and whether the laws of the states would trump ADPPA there.
Democratic House of Representatives Frank Pallone comments on the whole thing, according to The Verge:
– This is the first serious comprehensive national integrity proposal, with the support of both parties and chambers, which directly addresses the problems that have paralyzed previous proposals. This legislation involves a fundamental change in the way data is collected, used and transmitted.
However, a rapid crackdown on ADPPA is unlikely, especially given that the United States is facing congressional elections this fall.