The kiosks at Djurgården and Hammarby’s home games are too bad and too expensive.
That’s what the clubs’ supporter groups mean – who call for a boycott.
– It has been talked about for a long time, says Järnkaminern’s chairman Viktor Adolfsson.
The clubs have been playing at the Tele2 arena since 2013, and now their supporters have grown tired of the company Stockholm Live’s way of managing the kiosks.
“The fact that a company owned by an American arena giant with assignments from the municipality cheats the arena visitors should upset the city’s politicians, perhaps this can be an eye opener for them,” write Djurgården’s supporter groups in a communiqué where, like their counterparts in Hammarby, they call for a boycott.
– Since the home premiere, they have taken over bars themselves and lowered the quality and raised it to unreasonable prices. It has been about shrink inflation where packaging has been reduced and cheaper alternatives have been removed, says Viktor Adolfsson who is chairman of the Dif group Järnkaminerna.
“Beer prices quite a small part”
In the communique, the groups write that a soft drink costs over SEK 50 and a normal strong beer SEK 82.
The cheapest popcorn option is SEK 70.
– You might think it’s only about beer prices, but it’s a fairly small part, says Viktor Adolfsson.
Have you had any dialogue with Stockholm Live?
– We have had a dialogue with them about the hockey situation and it has not sounded very positive. They claim that because they are owned by a large American company, they have the right to raise the prices even more, but that they are proud that they have not done so.
“Nothing else comes close”
Viktor Adolfsson understands that the prices are a little higher in the kiosks because they are inside the arena, but that the current situation is unreasonable.
– Nothing else comes close to how we feel at Tele2 arena and at Hovet, he says.
The supporter associations’ boycott applies until further notice.
– If you want to remove the boycott, you have to come up with a proposal.
TV4 Nyheterna has applied for Stockholm Live.