The ‘status skin’, the minimalist beauty routine that TikTok loves

The pandemic has put a stop to the use of contouring products and covering foundations, which are totally useless during confinement, as well as with the wearing of a mask. And if some thought that the return to a normal life was going to sound like that of make-up essentials, it is clear that it is skincare, in other words skin care, which has established itself as the star of 2022, And it’s only just started. The proof with the ‘status skin’, a beauty trend that continues to rise on social networks, and which is characterized by a strategic combination of makeup and skincare. The idea? Make your skin breathe, and highlight it, rather than hiding what are called ‘imperfections’.

Healthy skin, a lighter routine

Many beauty micro-trends centered around naturalness have punctuated the year 2022, but this time it’s about reintroducing makeup into your routine, without overdoing it. The ‘status skin’ always revolves around care, and even more around prevention, in order to enjoy healthy skin without having to resort to a thousand and one correctors, foundations, and other contouring products. The skin breathes more than ever, and above all it is no longer a question of concealing dark circles, bags, and other pimples, but of showing them when they point the tip of their nose.

As for the beauty routine, this translates into essential skincare products, including serums, to display radiant healthy skin, but also through tinted bases or creams. We forget mattifying and covering foundations, and we focus on light and airy textures that will offer a discreet tan. The goal is to highlight the skin, not hide it under layers of makeup. This is reminiscent of the era of BB and CC creams, except that the level has gone up a notch in terms of skincare with multifunction products that will fulfill several roles – make-up, hydration, anti-aging, for example.

The boom in facial massage

Even more than a reduced and revised beauty routine, and specific skincare products in the bathroom, this trend is reflected in the use of facial massages of all kinds, whether they have anti-aging properties such as Kobido, or that they allow you to find a radiant complexion, as well as tools that allow you to take advantage of their benefits at home. Gua sha, jade roller, massage roller, or even ice globes, are gradually becoming essentials in the bathroom so that you no longer have to multiply sessions in institutes to have healthy and luminous skin.

But if there is one market that is growing at breakneck speed, it is that of facial massagers. These brushes of all kinds, which can combine massages, skin cleansing, light therapy treatments, and many anti-aging treatments, are unanimous among consumers today. Not content with providing the skin with all the care it needs on a daily basis, they have (also) been designed to offer users a moment of relaxation and relaxation. This famous all-in-one which now seems to adore men and women in search of a holistic approach.

‘Skinification’, or hair skincare

The complexion will not be the only one to benefit from so much attention in the course of the year 2023, since the hair is also preparing to benefit from a complete routine modeled on that of the skin. Exfoliation, anti-blemish care, exfoliating brush, night care, exfoliating shampoo, or micellar shampoo will soon be – if not already – among your beauty essentials to make your hair as healthy and beautiful as possible. A routine that has a name, ‘skinification’, and which translates into treatments mainly articulated around the scalp, more than the lengths, to cut the evil at the root. As you will have understood, when it comes to beauty, prevention is more important than ever, in favor of an ever more minimalist and natural routine.