The ‘Split the G’ trend is causing Guinness to run out of UK pubs

The social media trend “Split the G” has made young men and women open their eyes to the Irish stout beer Guinness.

But now the drink is running out of pubs across the UK ahead of Christmas.

– Stop young people from drinking Guinness and we won’t have this problem. Leave it to the elderly, says a 79-year-old man in a London pub to AFP.

There is a crisis in British and Irish pubs.

In several places it is reported to have run out of the black stout beer Guinness and the owner company Diageo has set limits on how much pubs in the UK and Ireland can buy, reports BBC.

Earlier this year, Diageo CEO Debra Crew announced that it had seen a 24 percent increase in consumption among women.

Behind the “split the G” trend

One theory is that the popular trend on social media “split the G” is behind the increased consumption, mainly among women and young people. The trend is that on the first try you should drink your Guinness until the liquid lines up perfectly with the G in “Guinness” on the beer glass.

Even celebrities like Ed Sheeran and Niall Horan, both of Irish background, have jumped on the trend.

The shortage prompted a London pub to introduce ration cards for its customers who wanted to buy the drink, French reports AFP. But still it languished in the barrels.

– It’s quite sad, says 39-year-old Guinness enthusiast Claudia Rosso, who had to take a Bloody Mary instead, at the pub AFP visited.

The manufacturer says in a statement that it has maximized its production and is working hard to streamline distribution.