The shares of economic brands are growing in the shrinking automobile market

The shares of economic brands are growing in the shrinking


In January 2022 automobile sales, which witnessed serious losses both on a market and brand basis, the increasing numbers of some names draw attention.

Automotive Distributors AssociationThe January 2022 report, which we expect from , was recently shared by official sources. It is noteworthy that the automobile market, which has contracted by 17.9 percent on the basis of sales, is at the limit of 30 thousand, compared to the expected level of around 25 thousand. The fact that the cake, which narrowed compared to the previous year, is above the average of the last 10 years, is proof that there are movements in sales despite everything. Despite the shrinkage in the market, it is noteworthy that the representatives of the best-selling brands, especially on the economy side, delivered more cars compared to the same period of last year. When we look at the figures from this point of view, we see that Hyundai Turkey has almost tripled its sales compared to January 2021.

The shares of economic brands are growing in the shrinking

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Brands that increased their car sales in January 2022

The list of the best-selling brands of January we left behind continues to be Fiat, Renault, Hyundai, Dacia and Toyota. These names, which are also among the best-sellers in 2021, have significant increases in terms of units compared to the previous year. When we look at the list, we see that Fiat sold 422 more vehicles, Renault sold 639 vehicles, and Hyundai sold 2,390 more vehicles. The changes in the rest of the list are as follows;

Fiat – sold 4,304 in January 2022 – 422 more than in January 2021
Renault – 4,046 in January 2022 – 639 more than in January 2021
Hyundai – 3,670 in January 2022 – 2,390 more than January 2021
Dacia – 2,748 in January 2022 – 1,352 more than in January 2021
Citroen – 1,601 in January 2022 – 413 more than in January 2021

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