Critically shattered, Ant-Man 3 also divided viewers, to the point that the film recorded a 70% drop in attendance for its second week, which is none other than the biggest drop of a film in the world. MCU since its existence. An alarmist observation for the first film of Phase 5, supposed to introduce the new nemesis of the Avengers: Kang the Conqueror, and which did not fail to alert Jeff Loveness, the screenwriter of the film, also known for the scenario of Rick and Morty. At the microphone of the Daily Beastthe latter admitted not having understood the bad feedback on the film, to the point of having been depressed for several days: “To be honest, these reviews really took me by surprise. I was a bit at the bottom of the hole, the reviews weren’t good and it shocked me. I’m very proud of what I’ve written for Jonathan Majors and Michelle Pfeiffer. For me, it was really good work, you know? And these returns completely discouraged me, I was very sad.”
While it’s rare enough to get feedback from a member of the Marvel film production team after such a disappointment (usually they turn a deaf ear), Jeff Loveness’ intervention proves how much people in the profession still remain sensitive to criticism. With such a catastrophic result, one would think that they could take a step back and question themselves, but it seems that we are adopting a completely different technique. Like that of not taking into account all these bad worldwide feddbacks and convincing oneself that all is well in the best of worlds. An observation that we can draw up when we realize that Jeff Loveness preferred to go see the film in a room where people laughed heartily to convince themselves that he did a good job. “I went to a screening of the movie after the reviews came out and the movie came out. And the audience was laughing, a bit like the movie “Sullivan’s Travels” in the famous scene with the prisoners where everyone was laughing heartily.” For Loveness the movie managed to do exactly what it intended in its script, even though the industry wants it to think otherwise.
I think we live in a time where we try to catalog everything so we can all talk about it together on Twitter. I think we need to revisit that band fanboy aspect and appreciate things better on our own. When I went to see Quantumania, I saw people laughing in the room and I was like, “Damn! No, the critics are wrong and I’m right! MODOK is awesome!” I’m pretty happy with this movie overall, and I think I’ve learned to roll with the punches this week. And now that I know it’s nothing serious, I can keep moving forward.
We remind you that it is Jeff Loveness who is in charge of the script for Avengers: The Kang Dynasty, and we really hope that he will be able to learn from these bad reviews to question himself.
