If you don’t have gray hair yet, you’ve probably never heard of “monosupports”. These life insurance contracts which only give access to funds in euros were the norm until the 2000s. Since then, the envelope has undergone its revolution by massively integrating unguaranteed units of account, which allow to benefit from the performance of the stock or real estate markets. In recent years, many insurers have even capped the portion of savings that can be placed in the guaranteed fund. But, like fashion, finance is an eternal beginning. In recent months, several new contracts dedicated to the euro fund have emerged, due to the interest rate environment.
“We wanted to give savers the benefit of the increase in bond yields, which make up the bulk of the fund,” explains Gilles Belloir, general manager of Placement-direct.fr, which launched Placement-direct Euro + last November, backed by a new guaranteed support called SwissLife Euro +. This actor has chosen to offer a brand new investment support, like Ampli Mutuelle with Ampli Assurance Vie, a single support created at the start of 2023. “The new euro funds are not weighed down by old obligations less well paid”, underlines Gilles Belloir. This is also what allowed Corum to integrate a guaranteed asset into its life insurance under good conditions.
Target ? Risk-averse savers
But market conditions are not everything. Monosupport zealots also seek to capture a clientele that has been poorly served in recent years: those who are risk averse. “We only had a 100% unit-linked offer. However, some people were cautious about this system,” relates Thomas Peret, the co-founder of Mon Petit Placement, who has just inaugurated a 100% euro contract with his new shareholder La France mutualiste, called Plan B. “This product allows us to bring in new customers through a security prism, then to support them in their diversification,” he adds. Conversely, we also had certain customers who only placed their assets ‘at risk’ with us, due to lack of a guaranteed offer.”
The final advantage of these mono-products: their readability for the saver. A simplicity that is all the more appreciable as it is coupled with 2023 rates – annualized – at the top of the basket: 4.1% for Placement-direct Euro +, 3.75% for Ampli Assurance Vie and 3.7% for Plan B. Good results that will need to be reproduced over time.