The entrepreneur and the influencer Bianca Ingrosso29, broke through as a blogger and TV profile in the reality series Wahlgren’s world where the viewers got to follow Pernilla wahlgren and her children with Bianca and Benjamin Ingrosso at the head. The series was a great success, and has recorded a full 15 seasons.
In 2018, Bianca founded the makeup brand CAIA Cosmetics, and it became a huge success – and made her financially independent. In addition to that, she has founded the jewelery brand ANI Jewels together with Lovisa Worge and the clothing brand ÀVORA.
At the same time, Bianca also has the talk show BIANCA on Kanal 5, and now she is also relevant as an actor in the food industry as she together with the brothers Benjamin and Oliver Ingrosso has started the food brand Mi-No Market. Among other things, they will sell pasta and olive oil.
Bianca Ingrosso has many irons in the fire. Image source: Stella Pictures.
Since her breakthrough, Bianca Ingrosso has been open about her suffering from the eating disorder bulimia. In the television program Helt sykt, Bianca told that she threw up so much food that she was forced to go to the hospital urgently. The many vomitings have caused her gums to be eroded and the acids have also affected her teeth, something she told about in a YouTube vlog.
– When I visited my dentist, he told me several times that “your gums are destroyed” and it doesn’t look good, she said.
Bianca Ingrosso. Image source: Stella Pictures.
READ MORE: Bianca Ingrosso on the eating disorder: “The gums are destroyed”
Even during her summer talk in 2018, Bianca spoke openly about her eating disorder. Over the years, Bianca has also talked about how it feels to be a role model for hundreds of thousands of young people.
In an interview with Elle, Bianca was asked how she sees her role as a role model for young girls.
– That’s where I learn over time. People can eat in different ways. I’ve always said I’m not trying to be a role model. Inspired by me being myself and doing what I want and not letting anyone control me. Don’t be too inspired by what I say and do, because I’m not flawless, Bianca told Ella year 2020.
At the beginning of 2024, Bianca Ingrosso came into focus during a heated debate in Sweden. This then Camilla Gervidewho runs Blogbevakning, began to question the prevailing size zero ideal where several influencers, among other things, engaged in something called “rib cage bragging”.
The influencer Lovisa Worge, whose image created strong reactions, then went out and promised improvement from her side.
“Over the past few days, there has been a debate about a very complex topic. I have therefore taken the time to read about all the different angles and want to express myself in a genuine and respectful way. I have taken part, read and heard and understand the problem in this debate. My intention was never to encourage or provoke unhealthy ideals. I understand the problem of such an image sending out wrong signals. And to all of you who have heard off your kind words. I’m fine,” she wrote on her Instagram.
Bianca Ingrosso was also met with criticism for some of the material she shared on social media.
READ MORE: Bianca Ingrosso has gone to Baravara – singled out as a sect
The questions that Bianca Ingrosso refuses to answer
In connection with Bianca Ingrosso and the make-up brand CAIA Cosmetics recently opening a new store in Gothenburg, the journalist planned Alexander Piauger to interview Ingrosso for the newspaper Göteborgsposten, which reaches 720,000 readers daily and almost 1.2 million a week.
Göteborgs-posten reaches hundreds of thousands of readers every day. Image source: Björn Larsson Rosvall/TT BildKön made a long call to the new CAIA store in Gothenburg. Image source: Björn Larsson Rosvall/TT Bild
Before the interview, Bianca Ingrosso wanted to approve the questions in advance – and the journalist received clear instructions about which subjects were totally forbidden to cover.
In a chronicle in The Gothenburg Post writes Piauger about the trips before the planned interview and about how the team at CAIA Cosmetics sent an email that read:
“All questions you are going to ask must be approved via email by us first, so it is important that unapproved questions are not asked during the interview”. They also wrote that “Questions about ideals and how young girls choose to spend their money” are not questions that will be answered.
In the column, Piauger reveals the questions he intended to ask Bianca Ingrosso.
There was no interview, writes Piauger. The team behind Bianca canceled the interview at the last moment as they were not allowed to approve the questions in advance.