The company is now guiding for a turnover of six billion dollars for the full year and an operating profit of 250-275 million dollars, significantly worse than the market’s expectations.
In addition, they have had weak sales in North America, while globally it has been all the better.
– We were particularly pleased with our early Christmas sales in November and during the days and weekends before Christmas, both in our stores and via digital channels, says the company’s CEO Martin Waters. Sales United.
Biggest race since 2021
However, the global market accounts for only 10 percent of total sales.
The company has also tried to broaden its range with, among other things, sports and swimwear, but without much success. Today’s price drop is the biggest since Victoria’s Secret entered the stock market in the summer of 2021.