For the good of Sweden. We are building a strong Sweden. Together we can make our Sweden better. Sweden will be good again.
These are some of the, according to the critics, fairly similar messages that can be seen on the parties’ election posters.
Orla Vigsö, professor of media and communication studies at the University of Gothenburg, is not impressed by the content.
– In general, for this year’s posters, you can say that they are quite boring. There is not much that stands out, he says.
That’s why the election posters are reminiscent of Donald Duck’s Christmas – communications advisor Paul Ronge hears in the clip.