People love eccentric outfits, which allow them to stand out on social networks and in the pages of magazines. Their latest obsession? Carrying their purse as clothing. Yes, you read correctly.
After the video game character boots and the handbag the size of a speck of dust imagined by the studio MSCHFTHE fangs with yellow holes dubbed by Victoria Beckham or the Julia Fox lingerie set for shopping… Fashionistas have a new fad: wear their it bag as clothing. The principle ? Diverting her handbag to make a miniskirt, a bra, panties… At least that’s what the latest Instagram post suggests. Christina Aguilera. In a photo posted on July 31, 2023, the American singer appears, wearing geometric sunglasses, a black crew-neck T-shirt and a sequined miniskirt. In addition to being extremely short, this pastel pink piece is covered in rhinestones and curiously resembles the most iconic of handbags, the Birkin of Hermes.
This outfit, designed by the Berlin brand namilia, founded by Nan Li and Emilia Pfohl in 2015, walked the runway at the label’s Spring/Summer 2024 show in the German capital. Title In loving memorizing of my sugar daddythe collection, presented on July 12, 2023, included a number of trompe-l’oeil garments, half it bag half dress, bra or corset.
Lourdes Leon, an it girl in her it bag
Christina Aguilera is not the only one to have spotted this curious trend. Lourdes-Leon, Madonna’s daughter, also succumbed to it. Except that she is the chain bag of the brand Dion Lee which caught his eye. In a campaign for the Australian brand, she appears wearing the said accessory as a underneath. Funny on a photo, but perhaps moderately practical in real life…
Still, with its half-moon-shaped design and its thick silver chain, this handbag has all the back-to-school it-bags. Sold for 1,000 euros on the brand’s website, it should quickly settle in the arms of stylish girls!