The hamburger chain Max was founded in 1968 by Curt Bergfors and his former partner Britta Fredriksson. To this day, Max is a family business and is now run by the sons Richard Bergfors who is CEO and Christopher Bergfors who is vice president
That Richard Bergfors has hamburger genes in his blood is clearly noticeable when he visits News24‘s podcast “The ingredients“.
Cuts a hamburger a day
To run one of Sweden’s leading hamburger chains, a good knowledge of hamburgers is required, which you get by eating the occasional hamburger.
– The more you know about something and the more you’ve tasted, the more interested you become and the tastier and more fun it is. Then I don’t just eat good hamburgers, but there’s a lot of crap too… and you’d rather forget them, says Richard in the podcast.
He is also asked if he is the person in Sweden who eats the most hamburgers, which he thinks is true.
– Me, or someone in my immediate family, i.e. my father who passed away a few years ago or my older brother, because we have all eaten hamburgers since we were born until today. Averages at least one per day, he says.
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He tells us that he has several favorites and that it depends a little on what you are in the mood for. Listed below are some of his favorites:
– My old-school favorite that I’ve had since I was little, which for the sake of transparency we actually own too. But it’s the original Max, which isn’t even called Max, but called X-grillen and is located up in Skellefteå, where we still make the burgers like we did in 1968, so it’s like a nostalgia trip., he says.
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