Devoted to investigation and major reporting, the French quarterly XXI has just celebrated its 15th birthday and has chosen to start podcasting. So why and how XXI does she want to whisper in people’s ears? The media workshop discusses it with Catherine de Coppet, deputy editor of the magazine and Thomas Baumgartner, co-founder of the Wave.audio studio, which co-produces the podcasts of XXI.
There review “XXI” wants to open a new chapter in its history. Launched in 2008, it has just slightly modified its paper formula, launched a collection of small books of great reportage called XXIa and gradually embraces digital.
Recently, XXI broadcasts for free on all listening platforms podcast co-produced with wave.audio. The idea is to ” to make heard in podcast the spirit of XXI, that is to say the great report, the investigation, the narrations of the real », explains Thomas Baumgartner.
The podcasts of XXI will have four formats: a documentary series, a raw sound document, an interview and an “augmented reading”. They will be embodied by the voice of Pascale Clark.
Listen to this episode of The media workshop to learn more about the strategy of XXI when it comes to podcasting.
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