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How important it is to move forward without losing the essence that makes us happy. Santander and Ferrari, firm allies in Formula 1, are aware of the value of implementing a sustainable model in the motor industry. The commitment to dye our lives green without losing the excitement of the races is a fundamental incentive to look to the future with optimism.
Technological progress is a friend and ally of sustainability. Because achieving a green model involves innovating to reduce carbon emissions, both in F1 and in the automotive sector as a whole. In this sense, there is already a part of the path covered. It has been achieved that F1 cars are already 30% more efficient in fuel consumption. And by 2025, the industry plans to introduce a new engine that be carbon neutral, using the most advanced fuel on the market. These two points are key to understanding the sustainable development of this sport. That future that drives Santander Y Ferrari working side by side, and hand in hand with Formula One Management (FOM)owner of Formula 1, to make these projects a reality in order to improve our lives and ensure the best possible future for our planet.
Make the race as efficient and short as possible without detracting one iota from the passion of this sport
Carlos Sainz, Ferrari driver
But none of these advances would be without someone to transfer them to the track. And this is precisely the work of the best drivers in the competition, such as charles leclerc Y Carlos Sainz. They are the ones who test all the innovations that are made as an integral part of a Formula 1 car. Because with their driving and experience they seek, as the Spanish Sainz assures, “to make the race as efficient and short as possible without subtracting one iota the passion of this sport”. The technological development that Formula 1 is undergoing goes beyond single-seatersAs Monegasque Leclerc acknowledges: “The efficiency of F1 cars today is absolute madness, but I think that throughout the sport sustainability is being pushed to a higher level.”
And it is that F1 itself is taking giant steps with, among other measures, the reorganization of the calendar following the geographical areas, that is, they will try to group the races in places close to each other, avoiding long journeys. This will not be immediate, but will be introduced little by little to ensure that they do it efficiently. They will also investigate to reduce the carbon footprint of fan travel. The lower categories will follow the path of Formula 1, and that is that F2 and F3 will work with sustainable fuels, and many activities will be shared to reduce emissions throughout the sports community.
By placing sustainable business practices at the heart of our business model we can make a real difference, not just for tomorrow but for generations to come.
George Bridges, principal adviser to Ana Botín, president of Banco Santander
Banco Santander shares commitments, objectives and values with Ferrari and Formula 1, to promote climate change. And it is that, as George Bridges, principal adviser to Ana Botín, president of Banco Santander, explains, “if we place sustainable business practices at the center of our business model we can make a real difference, not only in tomorrow but for generations future”. We have a lot at stake and by doing things right we can change our world without losing the excitement of racing and what surrounds us.
*This content sponsored by SANTANDER has been produced by Diario AS.