It was in mid-October that Ica Tunabackar in Uppsala reduced the price of 95 percent of all its goods.
Since then, the store has been filled with four different price categories: super cuts, extra prices, news and regular, writes Grocery news.
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In order to have more cheaper goods, Ica Tunabackar has reduced the range, from 8,000 items to 5,000.
The reason for the price reduction is to be able to match the low-price chains, and reach back to previous sales.
– To get there, an increase in volume is needed, says Anna-Lena Hesselgren to the newspaper.
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