“Unfortunately I don’t have a photo for you today.” When model mom Heidi Klum speaks these words, Germany sits spellbound in front of the screens. Germany’s Next Top Model has been ensuring good ratings for 19 seasons – actually. Because the show is facing ever increasing competition on TV. The current episode of the long-running ProSieben series is struggling with its lowest market shares in years. You can find out why GNTM lost so many viewers here.
Big losses on Germany’s Next Top Model: What’s going on with the once successful Heidi Klum show?
When the 13th episode of GNTM flickered across the TV screens on May 9, 2024, There were fewer people watching than usual. Is GNTM in crisis?
According to DWDL, the usual target group in particular was not as interested as usual. Significantly fewer viewers between the ages of 14 and 49 are said to have tuned in for the model competition: with a 12.9 percent market share in this group, the current episode has the lowest value since May achieved in 2021. The overall rating doesn’t look particularly rosy either: only 1.24 million people are said to have watched on Thursday evening. One of the worst values in the entire history of GNTM.
Strong competition on TV: Heidi Klum has no chance with GNTM against football, crime dramas and the like
GNTM didn’t have an easy time at prime time on Thursday. RTL provided sporting entertainment by broadcasting the Europa League game between AS Roma and Bayer Leverkusen and achieved absolute top ratings. The ARD was able to secure high viewing figures with the eleventh film in the Vienna crime series Blindly Determined. The big general knowledge quiz with Jörg Pilawa was also able to position itself ahead of GNTM.
The fact that Heidi Klum’s show still achieves a respectable market share of 5.4 percent according to the ratings meter despite strong competition still speaks for the popularity of the show. The changing consumption habits of viewers are also partly responsible for the falling TV ratings. GNTM can be streamed at any time, which is why fewer and fewer people feel the need to tune in at 8:15 p.m. sharp. According to DWDL, the show is expected to generate high numbers of views online days after it is broadcast on TV.
What’s next for Germany’s Next Top Model?
Even though GNTM is still considered a popular ProSieben format, more and more critical voices have been raised in recent years. The show is criticized for questionable conditions on the set, but Heidi Klum is also not as involved as her image as a “model mom” suggests. With growing criticism and falling ratings, it remains to be seen what the future of the show holds.
ProSieben seems to have hopes for a future for GNTM. For the current 19th season, the concept has been completely turned inside out: for the first time, male models are also allowed to take part in the competition.
Where can you watch GNTM?
Germany’s Next Top Model is always on Thursday, at 8:15 p.m., on ProSieben. The episodes are then available to stream for free on Joyn.