The guys’ favorite stocks are taking a beating on the stock market

Property giant SBB and gaming company Embracer come in fifth and sixth respectively on the list of men’s favorite stocks. This appears in Euroclear’s annual report on Swedish shareholdings.

During the spring, the two companies’ share values ​​fell sharply. Since the turn of the year, Embracer has retreated around 50 percent, while SBB has fallen around 70 percent.

Big loan problems when interest rates rise

– Both companies have had aggressive acquisition strategies, which led to large price increases during the pandemic and the years with zero interest. SBB has taken large loans on the bond market and now that interest rates are rising, it will be a huge problem, says Maria Landeborn, senior strategist at Danske bank.

– Embracer has talked a lot about optimistic forecasts. And that has been done in a situation where it was not written down in an agreement. A big contract was expected to come later, now it turned out that there was no agreement. In retrospect, it looks like they were a little too optimistic, she continues.

Risk in particular has long been associated with male saving. And historically, betting on growth and risk has been a winning strategy.

Works better for stocks owned by women

But lately, that kind of savings tactic has led to big losses. Last year was the first time since the measurements started in 2017 that Statistics Norway’s female median portfolio performed better than the men’s. At the turn of the year, the median value of the women’s share portfolio was noted at SEK 52,000, which was SEK 2,000 more than the men’s.

– Men generally own shares in companies with large price rises and verbal CEOs who are seen a lot. Women often own more companies on the list of large companies, which have functioning business operations, and then there are fewer surprises. They don’t stand up in the same way, but they also don’t clap together in the same way, says Maria Landeborn.

Don’t miss Ekonomibyrån’s latest episode The guy shares fall at SVT Play.

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