PHOTO: Bildbyrån
With a new billion-dollar investment, the European Football Association (Uefa) wants to take women’s football to the next level.
Around SEK 11.5 billion will be added over the next six years.
Uefa’s new strategy for women’s football, under the name “Unstoppable”, was presented on the association’s website on Wednesday afternoon. It states that 1 billion euros, roughly 11.5 billion kroner, have been earmarked to boost women’s football in Europe between 2024 and 2030.
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“European women’s football has never been in a better place,” says Nadine KesslerUEFA’s top women’s boss, in a press release.
Four long-term goals
Four long-term goals are set for the sport over the next six years:
• Football must become the most practiced sport among women and girls throughout Europe.
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• In 2030, there should be six fully professional leagues in Europe, and 5,000 players who are full-time professionals.
• Become the most sustainable sport, and the one with the strongest investment potential.
• Women’s football must be highlighted for its unique values, as a place where everyone feels welcome.
More and more money
Women’s football has grown strongly in recent years. The transfers have become more frequent, the transfer sums ever higher and attendance records are being broken in matches and minutes.
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An example of the increased interest is the WC in Australia and New Zealand in 2023, which generated more than SEK 6 billion and thus became the first world championship on the women’s side to break even.
“Women’s football in Europe has become a sport for the broad masses, it attracts a varied and steadily growing audience, as well as partners who are wholeheartedly involved in making the sport grow”, says Nadine Kessler.
“We promise to continue investing and to jointly take football forward.”
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