In a very digitized daily life, if there is a small object that resisted the digital it is the business card. Very practical for communicating about a company, its products or its services, this light piece of paper could be distributed around you on many occasions. But it is clear that the professional business card has also evolved and has even benefited from some technological developments…
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Printed in huge quantities, business cards are a versatile and inexpensive communication device. They are also part of the ritual during meetings between professionals or in business networks.
More practical, greener and more digital
Even though some companies have specialized in the development of more responsible business cards with, in particular, materials recycled or recyclable, others have bet on connected business card. What is behind this technology? The NFC (Near Field Communication for Communication in a near field) is a wireless and short-range communication system – about ten centimeters at most – to allow peripherals to exchange information. In practice, it suffices to approach the single business card towards a telephone to reveal the information. The main advantage is that there is no need to download a application mobile, which would reduce compatibility between certain devices, for example.
Typo. A fuzzy detail. Wrong information. The printing error happened so quickly, and with it unusable card boxes and a communication budget that was running out. It is to avoid this that digital business cards are editable. You can then change the information, rework the wording if necessary and test different ways of presenting your activity until you find the one that reaps the most benefits for your activity.
Ideal for increasing the customer experience
Distributing a business card in paper version allows you to create a real exchange, to discuss with peers and who knows, to develop business! But very often, business cards are relegated to the bottom of a drawer or pocket until they are completely forgotten by their new owner…
With business cards, professionals take it to the next level while increasing the customer experience. Indeed, the professional card is no longer confined to simple contact details. Add-ons provide the ability to customize the approach marketing in particular by sharing the profiles of social networksmedia or even making appointments.
- For a stronger brand image! Depending on your sector of activity, offering your customers and prospects the opportunity to discover your business card in digital format can make the difference against the competition.
- A gesture for the planet. More ecological and respectful of the environment, this alternative drastically reduces the use of paper and cardboard for the production of your communication media.
- Saving space and time: you have only one card (which looks like a blue card) and you can keep it handy in your wallet. No need to think about taking a dozen cards with you to each of your appointments or leaving any in the car.
- Savings since you no longer need to print batches of cards by the hundreds.
And the benefits don’t stop there! It is also possible to consult the visibility statistics on an interface in order to determine if the strategy implemented is relevant or if it deserves some adjustments.
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