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If the rush for Black Friday bargains confirms the logic of anticipation to complete the Christmas budget, consumers are combining several solutions to cope with the financial pressure imposed by the end-of-year holidays.
The race for Christmas gifts is officially on! With Black Friday having its effect with a considerable amount of good deals found since the beginning of the week, all of Europe has joined in on this American promotional event to prepare for the upcoming holidays. end of year. Anticipation has thus become established as the logical solution to either identify the best prices or spread out expenses over the months of November and December. A recent Shopfully/Offerista Group study indicated that the hunt for gifts should start earlier.
Because even if the dynamic has slowed, consumers still brandish inflation as a phenomenon constraining their spending forecasts. Nearly three-quarters of French people (72%) do not feel this drop, revealed a recent Ankorstore/Yougov* study. It is therefore not surprising if they are looking for strategies to make ends meet on the Christmas budget, especially when it is on the rise according to numerous studies which have agreed on this generosity.
Many solutions considered
If 49% of French people hope that their salary covers all expenses, no less than 20% plan to pay for gifts in several installments, reveals a Younited study. 9% even say they plan to take out consumer credit to be able to give gifts and buy Christmas meals. Apart from the logic of anticipation (40%) and the search for good deals (38%), the reality is mainly that of a reduction in food expenses to fill the festive table (15%), or even the renunciation of certain gifts (10%).
Given the context, the Christmas holidays do not necessarily rhyme with departures or escape. More than three quarters of French people (77%) will not pack up on this occasion. As for those who will have this chance, 26% of starters will have no other choice but to dip into their savings.
*Study carried out on a sample of 829 French Younited customers, aged 18 and over, online from October 22 to 25, 2024
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