For the first time since its creation, the Fred jewelry house opens the doors of its history in a free exhibition. A retrospective to discover in Paris, at the Palais de Tokyo, from September 28 to October 24, 2022.
Diamond, light, cultured pearl, sea, sparkle and carat! How to fill your eyes with it this fall? By tracing the fate of Fred Samuel and the history of her jewelry house Fred since 1936. Meet at Palace of Tokyo from September 28 to October 24, 2022 for four weeks of free exhibition upon reservation. Between heritage and history, the sparkling evolution of this designer jewelry brand is told through an immersive journey inspired by the life and personality of Fred Samuel. In this labyrinth of precious stones hides the hidden treasure of the house: the fancy yellow diamond emerald cut, over one hundred carats, baptized “Golden Sun”. The culminating piece of the exhibition, it represents the light of the Riviera so dear to the creator.
Fred Samuel and his muse: light
Fred Samuel is sixty years of creative audacity directly inspired by his childhood under the argentinian skies. This great jewelry designer even gave his name to the dewy cream color of the cultured pearls he knows better than anyone since it was he who introduced this nuance in France. A shade that has always fascinated her and of which he has been recognized as one of the greatest experts. Moreover, his passion is expressed in his original and colorful jewels which sparkle in the light of the sun. His philosophy? Create some “jewels to live” to wear everyday and personalized for every woman. It is thanks to this vision full of sun and colors that he was able to make a name for himself on the international scene. A name that has also made its way to the cinema, inviting itself around the neck of Julia Robert in the form of a necklace of rubies and diamonds in the film Pretty Woman (1990). Well done!