The Swedish grocery stores attract thousands of visitors every day.
The battle for customers is ongoing and stores compete through everything from offers to discounts to attract as many consumers as possible.
The stores’ search for customers often results in shopping in several different stores in search of the lowest price. But after all, there are those who are loyal and return to the same store more often than others to spend their money on food purchases.
How much of the food purchases do customers actually make in the same store? In a survey has Grocery news found out just that.
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Grocery stores are constantly competing for customer loyalty. Photo: Amir Nabizadeh/TTIca Maxi has the most loyal customers
When it comes to grocery shopping, some chain stores’ customers tend to be more repeat customers than others.
In the past, both Lidl and Willys have been big winners in the grocery trade, where a large proportion of customers were also repeat customers. Now they have instead been overtaken by another food giant.
During the first quarter of the year, it turns out that one store stands out when it comes to the most loyal customers, and two others stand out where the customers are the least loyal.
Ica Maxi reported the most returning customers who choose to spend the money on food purchases in their stores.
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Customer loyalty to Willys has decreased slightly during the first quarter of 2024. Lidl customers’ loyalty remains at the same levels as the first quarter of 2023. Photo: Johan Nilsson/TT & Janerik Henriksson / TTXtra and Willys Hemma have the least loyal customers
The least loyal were the customers of the chains Xtra and Willys Hemma, where only eleven percent returned to spend the money on food.
– Households shop around more in search of price, but Ica Maxi is good at driving loyalty. Thanks to the increased loyalty, Ica Maxi advances its position in the market, says Fredrik Bendz at the research company GFK to Dagligvarunytt.
When it comes to which chain stores where customers tend to spend the least frequently, two stores stand out.
Bendz believes that new customers do not always become regulars or members, rather the opposite.
– Not all new customers become regulars or big customers. Loyalty tends to decrease with strong customer growth.
The grocery stores with the least and most loyal customers
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