Like every year, the pink ribbon, synonymous with the fight against cancer, is back in October. Like every year too, fashion brands relay this symbol and get involved in their own way.
Since 1985, charitable activities have multiplied in October on the occasion ofpink octobera month-long communication campaign aimed at to raise awareness women at screening from breast cancer and collect funds for research. To add their stone to the building, many fashion brands are joining the fight by creating capsule collections and donating at least part of their profits to associations. Here is a selection of committed labels and the proceeds of their actions for the 2022 edition.
- The brand : Simone in Bordeaux.
- The Association: Bergonie Institute.
- The product : three pink bracelets.
- Price : between 30 and 40 euros and 100% of the profits will be donated to the Bergonié Institute.
- The brand : Roxy.
- The Association: Keep A Breast.
- The product : two T-shirts that celebrate our love for our breasts.
- Price : 29.99 euros per T-shirt and all proceeds will be donated to education and support in the fight against breast cancer.
- The brand : To run.
- The Association: Pink Ribbon.
- The product : the Pink Spirit movement invites women to wear pink sneakers to support the fight against breast cancer. Courir will therefore offer a selection of pink sneakers during the month of October.
- Price : 5 euros will be donated to Ruban Rose for each purchase of a pair from the pink sneakers selection.
- The brand : Balaboosted.
- The Association: RoseUp.
- The product : hand drawn jewelry with mantras self loveirregularity and curves reminiscent of the female body.
- Price : between 7.90 and 16.90 euros, all sales of which will be donated to RoseUp.
- The brand : Without Lingerie Complex.
- The Association: Pink Ribbon.
- The product : a collection of post-operative lingerie.
- Price : the Océane bra at 36 euros, with 1 euro donated to Ruban Rose, as well as one euro donated to Ruban Rose per Sans Complexe set purchased at Galeries Lafayette.
- The brand : At the Moulin Rose.
- The Association: Pink Ribbon.
- The product : of the underwear, pajamas, accessories.
- Price : a collection from 10 to 49 euros, 2 euros donated to Ruban Rose per product purchased.
- The brand : E.Leclerc.
- The Association: the Cancer League.
- The product : a selection of Tissaia, Dim, Sloggi, Playtex, Morgan and Well bras.
- Price : 2.50 euros donated to the League Against Cancer for the purchase of a bra among the aforementioned brands.
- The brand : Charlotte’.
- The Association: Casiopeea.
- The product : the red bra Eternal reinvented for women who have undergone breast surgery.
- Price : for each bra purchased in the entire collection, 1 euro donated to Casiopeea.
- The brand : Nat&Nin.
- The Association: RoseUp.
- The product : the pink handbag Selma in limited edition.
- Price : 175 euros, all profits will be donated to RoseUp.
- The brand : Marie Martens
- The Association: associations working for breast cancer research
- The product : the Boobs collection of clutches with a silhouette of small breasts.
- Price : from 35 to 275 euros with 10% of sales being donated to associations.
- The brand : Carroll.
- The Association: Pink Ribbon.
- The product : a powder pink scarf with pastel prints.
- Price : 25 euros and all profits will be donated to the Pink Ribbon.
- The brand : Mandalas.
- The Association: the Cancer League.
- The product : a bracelet of rose quartz and white jade beads.
- Price : 29.90 euros and for each bracelet purchased, 3.50 euros will be donated to the League Against Cancer.
- The brand : We Are Pretty.
- The Association: Pink Up.
- The product : the entire collection.
- Price : 18 euros for the panties and 45 euros for the pajama set. 10% of profits made in October will be donated to Rose Up.
- The brand : NAF Naf.
- The Association: Pink Ribbon.
- The product : a collection of solidarity and trendy products, in the colors of Pink October including sweatshirts, sweaters, scarves, turbans and even pins, created by the Naf Naf style team.
- Price : part of the profits from the sale will be donated to the association Ruban Rose.
- The brand : Lolo Paris.
- The Association: Live as before.
- The product : the entire collection of fine lingerie pieces.
- Price : 5 euros donated to the Vivre Comme Avant association on any order placed from October 22 to 31, 2022.
- The brand : Francois Pinton.
- The Association: Pink Up.
- The product : 4 models of acetate glasses, inspired by the brand’s flagship models and available in pink tones.
- Price : part of the turnover generated by the sales of these 4 models will be donated to the Rose Up association.
- The brand : Otaaki.
- The Association: Pink Ribbon.
- The product : a collection of eco-responsible sunglasses and pink screen glasses.
- Price : 45 euros per pair of glasses, of which 20% of the profits will be donated to the Ruban Rose association.
- The brand : The Gentle Factory.
- The Association: Pink Up.
- The product : two T-shirts for women and for men.
- Price : 15 euros per T-shirt, all profits will be donated to the Rose Up association.
- The brand : Les Georgettes.
- The Association: Skin.
- The product : 9 exclusive jewels and 4 new leathers (2 plain & 2 printed) on sale from October to December.
- Price : from 39 to 99 euros, part of the profits will be donated at the end of the year to the Skin association.
- The brand : Wolford.
- The Association: Breast Cancer Research Foundation in the United States and IEO-Monzino Foundation in Europe.
- The product : a limited edition bodysuit Colorado in pink.
- Price : 165 euros the bodysuit. A percentage of sales will be donated to partner charities.
- The brand : House 123.
- The Association: SOS breast cancer.
- The product : the timeless cardigan Paddy available in three colours, plum, pink and ecru.
- Price : 95 euros for the cardigan and 100% of the profits will be donated to the SOS breast cancer association.
- The brand : Smoon.
- The Association: Gustave Roussy Institute.
- The product : a solidarity pack consisting of pink menstrual panties for medium flow and a scrunchie made from scrap materials.
- Price : for each pack purchased, 2 euros donated to the Gustave Roussy Institute.
- The brand : Seed of Malice.
- The Association: Pink Ribbon.
- The product : a bracelet, a telephone chain, a scarf and a T-shirt.
- Price : the bracelet at 2 euros, the telephone chain at 6.99 euros, the scarf at 14.99 euros and the T-shirt at 19.99 euros. 100% of the profits will be donated to the association Ruban Rose.
- The brand : April Gau.
- The Association: Pink Up.
- The product : the capsule collection “Avril Rose” composed of two models of shoes, Mambo and galfand handbag Biarritz in turquoise and fuchsia pink.
- Price : 295 euros for shoes Mambo and the shoes galf and 340 euros for the handbag Biarritz with 50% of profits donated to the Rose Up association.
- The brand : White door.
- The Association: the Lille University Hospital endowment fund.
- The product : a fashion scarf in organic cotton and in limited edition imagined with the artist Annette Messager.
- Price : 19.99 euros for the small square and 24.99 euros for the large square, 100% of the profits donated to the association.
- The brand : The Umbrella of Cherbourg.
- The Association: Heart and Cancer.
- The product : a pink, fuchsia, purple or burgundy umbrella, all models combined.
- Price : from 99 to 299 euros, 10% of profits donated to the association.
- The brand : Lookiero.
- The Association: Pink Ribbon.
- The product : no product, but a self-palpation choreography to reproduce as a TikTok challenge with the #Idanceformybreast.
- Price : for each video shared with the #Idanceformybreast, 1 euro is donated to the Ruban Rose association.
- The brand : Lulli on the web.
- The Association: Pink Ribbon.
- The product : the iconic cap in pink.
- Price : 55 euros per cap, 100% of profits donated to the Ruban Rose association.
- The brand : Jeanne Vouland.
- The Association: Pink Ribbon.
- The product : the “Sublim” sandals available in pink.
- Price : 340 euros, all profits donated to the association Ruban Rose.
- The brand : Aurélie Bidermann on Lulli on the web.
- The Association: Pink Ribbon.
- The product : a ring, a pair of hoops, a bangle and a cuff available in pink.
- Price : between 130 and 335 euros, 10% of sales donated to the Ruban Rose association.
- The brand : Yvo and Me.
- The Association: the Cancer League.
- The product : a collection of pink clothes.
- Price : between 50 and 135 euros, 10% of profits donated to the association.
- The brand : The French Hull.
- The Association: Pink Ribbon.
- The product : a custom pink chain shell model.
- Price : 29.90 euros per shell and 44.90 euros per chain, all profits will be donated to the Ruban Rose association.
- The brand : Mango.
- The Association: the FERO foundation.
- The product : a collection of 5 T-shirts.
- Price : 19.99 euros per T-shirt, all profits will be donated to the foundation.