For 30 years, Sweden’s largest campsite, Böda Sand on Öland, has been in the family Barkevall’s possession.
The family has run the facility on their own since 1994, when mother Mona Barkevall birthday and dad Johan Barekvall came home with a rather special birthday present: a campsite.
Since then, the campsite has developed into a large resort, with over 7,000 guests per night during the summer months. The resort is located along a mile-long white sand beach and is complemented by a range of amenities, including restaurants, a grocery store, sauna world, swimming pool and a nine-hole golf course.
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Photo: Marko Säävälä/TTMillion rain over Böda Sand on Öland
“The family has run the plant under its own auspices since 1994 and the strategy is and remains to reinvest any possible profit in the company,” it can be read on Böda Sand’s website.
News24 has taken a closer look at the assets of the Böda Sand empire, and can state that business is going like a train.
After the first corona summer in 2020, Böda Sand Beach Resort AB had a record year in 2021, with a turnover of just over 123 million. In 2022, the same figure landed at SEK 70 million, and in 2023 at just over SEK 79 million.
According to figures from All companies landed the company’s result after financial net of almost SEK 24 million in 2023. The total assets amount to a staggering SEK 144 million.
Anna Barkevall is CEO of Böda Sand – that’s how much she earns
The CEO of the company is Anna Barkevalldaughter of the Barkevall couple who acquired the campsite 30 years ago.
As recently as May 2024, she was awarded the award “Woman of the Year in the Hospitality Industry”, and in 2021 she received the Business Medal from the Royal Patriotic Society.
Photo: Fredrik Sandberg/TTPhoto: Jonas Dagson/TT
According to information from the Swedish Tax Agency that Nyheter24 has seen, she had a determined earned income of SEK 804,700 during the income year 2023.
This gives her a luxurious monthly salary of just over SEK 67,000.
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