Ebba Busch has had to eat the sausage from the election campaign many times now.
But she wouldn’t be Ebba Busch if she didn’t self-deprecatingly joke about it in her Almedal speech.
It was in a party leader’s debate on the radio that the falukorven first appeared – and yet it has been seen more than any other of the party leaders’ various gimmicks.
Then Busch wanted to illustrate how difficult it was for families with children to make ends meet. Since then, the price has gone up even more on food and Busch has received criticism from his own people for his slightly incomprehensible visual language at the time.
Here in Almedalen, the falu sausage has come up on the table again – in Magdalena Andersson’s Almedalstal, it was pointed out that Busch has now stopped waving the sausage. So in the evening’s audience, there were a few fun-loving young people with big sausage signs to really drive home the point.
Ebba Busch tried to put an end to it all: they should be fried, falu sausages – not waved. But the symbolism from the audience was a reminder that the falu sausage stood for a kind of election promise. And the fact is that her entire speech was a showdown with criticism of the party for broken campaign promises and slow delivery.
Large and quite spread out
Busch enumerated the list of what the government had done. A partly beautifying list – because that’s what politicians do these days. But she could point out that when the government reduces the reduction obligation, fuel will be cheaper and then there will probably be more money for falu sausages. (At least for those who drive a diesel car, the petrol price is barely affected).
Then she drew a picture of what the task and challenge looked like for the future and issued a sort of promise of delivery. Large and rather rambunctious, but the followers were probably satisfied because she is a good speaker.
And she’ll probably have to live with the falu sausage for a while longer. Because in expensive times like these, it’s a product that sells more the more expensive it gets – and defies the laws of economics. Because it still makes dinner cheaper than other, more expensive dishes.