The expert: That’s why baby showers have become so popular

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Baby showers are a party for the mother-to-be and gender reveal is a celebration where the gender of the child is revealed. According to Magdalena Petersson McIntyre, influences from social media and the US have influenced the popularity of the events in Sweden. But also the market.

– The market controls our behavior and because there are so many consumer goods and tips, it becomes very easy to organize an event, she says.

Are baby showers here to stay? Hear more in the clip.