For a week, the king cobra Sir Vääs – or Houdini as he is now called – was on the run. The meandering extended beyond Sweden’s borders and Houdini has received attention in the United States, among other places.
How much the attention is worth in money cannot be said according to media trainer Jeanette Fors-Andrée, but it is possible to draw parallels to the Swedish royal house.
– It cannot be measured in exact money and that is because the visibility this gets is too great. If you were to transfer that to purchased advertising, it would be a crazy number. And that also applies to Sir Vääs, she says.
– The story of Sir Vääs is a PR success, she continues.
More about the king cobra’s PR success in the player above.