The Euphoria series makeup artist launches her Half Magic beauty brand

The Euphoria series makeup artist launches her Half Magic beauty

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  • Published on 05/18/2022 at 11:27 a.m.,


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    This news is likely to delight more than one. Make-up artist Doniella Davy, who won the Emmy Awards for her original and extravagant makeup looks, is releasing her make-up brand.

    Do you also dream of reproducing the looks ofEuphoria at home ? It is now possible. The makeup artist Doniella Davy who hides behind all these extravagant makeup that we find in the series launches her makeup brand, Half Magic. Something to delight Generation Z addicted to this series.

    A brand 100% made in Euphoria

    To create this mark, the make-up artist based herself on the looks that she herself created for the series. “I love all the elements of Season 1 – glitter, rhinestones, bright colors, graphic shapes – and wanted to continue that exploration in Season 2, but going darker and having a distinctly different cinematic aesthetic,” she told the magazine Page SixStyle about her approach to creating beauty looks. “Season 2 challenged me to incorporate a little more subtlety and minimalism into makeup, while creating looks that visually communicate the emotional states of mind of the characters,” continues the 2020 Emmy-winning makeup artist.

    This make-up collection, developed over 3 years, contains highlighters, double eyeliner, lip liners, liquid lipsticks, a fixing spray as well as glue-on rhinestones to reproduce a real make-up straight out of the series. Product prices range from $10 to $26 and are available at the brand’s website.

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