The demand on the WC sponsors: Put pressure on Fifa

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“Brands buy rights to sponsor the World Cup because they want to be associated with joy and spectacular performances on the pitch – not the endless ‘wage theft’ and worker deaths that made the World Cup possible,” said Human Rights Watch spokesperson Minky Worden.

According to the human rights organizations Human Rights Watch, Amnesty International and FairSquare, only AB InBev, Adidas, Coca-Cola and McDonald’s have expressed their support for compensating the guest workers for the abusive conditions they lived under.

Ten other sponsors and partners have been silent on the matter.

“With just two months to go, sponsors should use their influence to pressure Fifa and Qatar to meet their responsibilities to these workers when it comes to human rights,” Worden said.

Visa, Hyundai-Kia, Qatar Energy, Qatar Airways, Vivo, Hisense, Mengniu, Crypto, Wanda and Byju’s are the sponsors and partners that have not yet announced.

Qatar accused of covering up deaths and injuries among migrant workers. In addition, they have been criticized for falling behind with salary payments.

The Men’s World Cup in Qatar will be played between November 20 and December 18.

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