A new communication campaign against drug use was published this Thursday by the Ministry of the Interior. The message is unequivocal.
“Every day, people pay the price of the drugs you buy.” This is the message of the new communication campaign unveiled this Thursday, February 6 by the Ministry of the Interior. Bruno Retailleau himself broadcast the 30-second video on his X account, making the commentary in comment to “feel guilty” consumers, in the words used by the Beauvau tenant.
The video clip of the Ministry of the Interior begins on the close -up of a hand preparing a cannabis seal, followed by a close -up on the lighter and the flame that light this joint. Then, the camera follows a straw which sucks a rail of what seems to be cocaine, before the line ignites in turn and took fire like a trail of powder, burning in its passage of papers, a floor lamp public, a car, the comforter of a child. In slow motion, it is then a bullet pulled by a pistol which leaves. Then we find our powder trail that continues to set fire. A height plan then allows us to see that she draws the outline of a victim on a crime scene. The government’s message evoking the price that some for drugs pay for the others to buy then appears on the screen, at the same time as a voice.
On the occasion of the presentation of the clip at the Ministry of the Interior, Bruno Retailleau fully assumed his message. “It is not a awareness campaign, it is a guilt campaign. And I fully assume it,” he insisted. And to add: “I assume of wanting to break with this victim logic which consists in presenting drug consumers exclusively as the victims of an addiction.” Not denying that there are sick people who must be helped and taken care of, Bruno Retailleau has swept the criticisms: “I am Minister of the Interior and my role is to ensure public order.”