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Appreciate sadness. The concept may seem incredible, but it is nevertheless the new fad of part of Gen Z on social networks. While makeup was used until then to enhance our features, today it is essential to emphasize our spleen, our anxieties, and our melancholy. It’s “crying make-up”, and it’s the latest beauty trend on social media.
After having extolled the phenomenon of “sadfishing”, which consisted of sharing their sadness on social networks, Gen Z is continuing its momentum with “crying make-up”, the most WTF makeup trend of the moment. The idea? Concoct a melancholic, sad, or even totally depressed makeover, to appear as unhappy as possible. For the first time, mascara can run, eyelashes can stick together, the complexion can be shiny, and the lips appear to be swollen… Contrary to everything that make-up artists have been teaching for years.
Who would’ve believed that ? The most desirable look of the moment is to look miserable. After conquering world-renowned models and influencers, like Bella Hadid and Kendall Jenner, it is the make-up artists themselves who are going against their own golden rules for successful make-up by sharing tips and tricks on how to look desperate. Red eyes, wet face, swollen lips, and watery eyes are at the center of this new trend that seems to be gaining more followers on TikTok every day. The hashtag #cryingmakeup has already generated some 6 million views on the Chinese social network, while its counterpart #crymakeup already has more than a million.
The video of makeup artist Zoe Kim Kenealy, viewed nearly 4 million times, is undoubtedly the most convincing to date. The young woman reveals, step by step, how to achieve a perfect “crying make-up”. And everything seems to be played on the shades chosen to highlight certain areas of the face. The make-up artist uses a duo of blushes not only on her cheekbones, but also around her eyes and on the tip of her nose. The idea, we remind you, of giving the impression of having cried all the tears in his body. Then, all that remains is to give the whole thing a wet look thanks to a liquid eye shadow, shimmering effect, on the eyes, cheekbones, and under the nose. That’s it.
Looking sad is the ultimate trend on social media. An idea that may seem strange at a time that is already quite gloomy for ordinary mortals, but which undoubtedly reflects the desire to accentuate the ambient melancholy of an entire generation. In fashion, it takes the form of a certain nostalgia for an era that the Z have not known – or little – known: the years 1990 and 2000. All that remains is to hope that the phenomenon does not drag on, and that our youth quickly find their beautiful smile.