The clothing giant Lululemon specializes in yoga clothing for women, thus there are many sales of leggings or so-called “yoga pants”. But the brand has been forced to distance itself from its founder after repeated comments about overweight women. It was Daily Mail first to report on.
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The billionaire Chip Wilson founded Lululemon in 1998 but was forced to step down from his role after saying in 2015 that overweight women degrade the quality of leggings by making them see-through. Despite this, he still owns several shares in the company.
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“You have to be clear that you don’t want certain customers to come in”
In an interview with Forbes, former owner Chip Wilson says “this whole diversity and inclusion thing” doesn’t align with what a brand should be.
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– I think through this whole diversity and inclusion thing they’re trying to be like Gap, everything for everyone. And I think the definition of a brand is that you’re not everything to everyone… You have to be clear that you don’t want certain customers to come in,” says Wilson.
A Lululemon store in New York, USA. Photo: STELLA Pictures/ddp/abaca press.
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