But while we eat more vegetables and drink less milk, the Swedes’ appetite for meat has increased by as much as 75 percent compared to the early 80s. The average per person is now just over 48 kilos per year.
Poultry is the meat subcategory that has grown the most and over the same time period our consumption of poultry meat has quadrupled.
What then controls the Swedes’ eating habits? According to Niklas Ekstedt, it is about several aspects. At present, it is often about social media, but not least about the economy.
– When we go to the grocery store, what is cheap and what is expensive? And you notice that. Like nice fish. We often ate that at home when I was little. Like fine cod, turbot and halibut. It is largely gone today. Now it is more about farmed fish, such as Norwegian salmon.
And the food of the future, what does Niklas Ekstedt think about it?
– I think that in the future we will eat more greens. Everything points to that being the only solution. Cook more greens!